49above Updates
49Above Marketing Inc. Latin America launched
Tuesday, May 19th, 2009 | 49above Updates | 2 Comments
We are happy to announce that as of Monday this week our new office in Mexico City is in operations to serve the Latin American market. Please visit our Spanish website for all your marketing needs in Spain, Latin America or southern parts of the United States you wish to serve in Spanish.
49Above Business Development Manager Lorena Dominguez, overseeing the latin american sales department, is an industry veteran and can be reached at +52 558.421.6037 in Mexico and is waiting for your call.
Visit the Latin American web site here: 49Above Marketing Mexico
49Above at the 2009 PopVox Awards
Tuesday, April 21st, 2009 | 49above Updates, Industry Events | No Comments
2008 PopVox Awards
We mentioned last week that 49Above is nominated for the 2009 New Media BC PopVox Awards in the category of Best New Start Up. We’ve received so much support from friends, colleagues and our clients but some are still wondering what the PopVox awards are all about.
Fear not, we’re here to explain!
“PopVox (from vox populi – L. voice of the people) is the people’s choice awards held during Vancouver Digital Week. The PopVox Awards recognizes all major sectors of the digital media industry and celebrates its creativity, talent, and achievements.”
The 2009 New Media BC PopVox Awards honour the best of BC’s Digital Media Industry and we’re thrilled to be nominated! So once again, thank you for your continued support, we hope to see you at the awards gala on Wenesday May 13, 2009.
49Above
Social Media Marketing: Getting Started
Monday, April 20th, 2009 | 49above Updates | No Comments
Unless you’ve been living under a rock, you’ve noticed the Twitter hysteria by now. It seems like everyone is on Twitter these days, from celebrities to CEO’s to stay-at-home moms. Everyone’s got an opinion and isn’t afraid to share it!
Most business love the idea social media, they want to “get into” social media. But why? To have a Twitter account just for the sake of it is not enough!
Social media marketing is the utilization of a verity of tools, to connect and communicate with a targeted market. Blogs, Facebook, Twitter, these tools allow the business to control the flow of information, and the frequency of communication. The integration of social media in the marketing mix can create a rich and layered stream of communication between the business and its target market.
A common social media misconception is the expectation of direct results, for example a direct increase in online sales. This is the wrong approach to social media and many businesses end up disappointed and frustrated as a result. Social media marketing cannot be measure by standard business metrics such as conversion rates. It’s an ongoing process, an ongoing line of communication which can strengthen the brand, increase customer loyalty and better control the flow of information. When implemented correctly, social media marketing has the power to create a strong brand presence among the target market, indirectly influencing sales and other important business metrics.
So before you dive in headfirst , explore the social media world and understand your place in it! Having trouble? You can always come to us for advice!
49Above Nominated for Best New Start Up!
Monday, April 13th, 2009 | 49above Updates, Industry Events | 3 Comments
Vote for 49Above!
It’s not easy starting up a business, especially during the current economic climate! But at 49Above, we’re up for the challenge because we’re passionate about what we do, and we love our clients! We’ve worked really hard over the past year, we’ve achieved great results and now we’ve been recognized!
49Above is thrilled to be nominated for the 2009 New Media BC PopVox Award for Best New Start Up! Winners will be announced May 13, 2009 at the PopVox Awards Gala.
We would love you to vote for us, it takes just a minute and will make our day!
We appreciate your vote & thank you in advance for your support!
49Above team
Online Marketing in an Ailing Economy
Wednesday, November 19th, 2008 | 49above Updates, World Events | No Comments
Daily news reports about falling stock prices, companies close to bankruptcy and recession talk are normal these days. In fact over the last months more and more economies steered towards a recession and so far there are no signs of an end to this trend. The International Monetary Fund revised its international economic growth projections twice in only 3 months and the year 2008 has every potential to turn out even worse than any predictions made.
The Challenge with Traditional Advertising
Large budget cuts are usually the first reaction of decision makers. However, no marketing certainly results in no sales and no sales drive any company into even deeper financial problems. The challenge with traditional advertising is that it is does not produce quantifiable results because it is impossible to establish any kind of accurate tracking data about the success of any given offline campaign or advertising medium used. For example, no one can know how many people have seen a billboard advertisement and subsequently turned into buyers for the advertised product or if the billboard had any affect since buyers might have come from another marketing channel.
Every Crisis Bears Opportunity
Online marketing is different. In the online world, marketing spend can be traced and evaluated for results since there is quantifiable data that shows, for example, how many people have been exposed to an ad, how many people clicked an ad, or how many people purchased after clicking an ad. This kind of data is available in the pay-per-click world of Google, MSN, Yahoo and other providers. However, even with the best tracking and campaign performance improvements in place, there is still the element of redundancy for clicks not resulting in sales. No PPC campaign can deliver a 100% conversion rate!
The market demands more efficient solutions as companies cannot and want not afford redundant ad spend. The solution is affiliate marketing. What is affiliate marketing? Affiliate marketing leverages the highly targeted traffic from 3rd party website owners who wish to sell a product or service for any given company. Traffic sent to a merchant is tracked through a third party network and the affiliate usually is compensated on a cost-per-action basis, as opposed by a Pay-per-click compensation. This means, the merchant only has an expense in the form of commission if the traffic that came from an affiliate turned into a sale. No sale-no cost, however free branding for the merchant on the affiliates web site!
Often this relatively new online marketing channel is underestimated in its effectiveness. However, the truth is that companies across almost all industries experience monthly sales revenues from this channel in millions of dollars.
Vancouver based 49Above Marketing Inc. (http://www.49above.com) is one of North Americas leading online marketing companies, which offer this kind of marketing besides PPC and media buying services. 49Above Marketing’s Director and Co-founder Lasse Kubiack noticed an even higher number of clients who turned to online marketing over the last months as in the months preceding the financial crisis. “We see an even higher ad spend in the affiliate marketing industries as companies receive 100% of the desired return on ad spend with CPA models” explains Kubiack. Online Marketing is cost effective, quantifiable, flexible and highly targeted.
According to Mr. Kubiack, in these difficult economic times more and more consumers are looking to shop online in hopes to find a bargain, use a coupon code and to save a car ride with gas expenses to the overpriced local shopping mall. While brick and mortar stores have seen a dramatic decline in retail sales, their online competitors experience normal to elevated sales at the same time.
Welcome To Our Blog!
Monday, October 13th, 2008 | 49above Clients, 49above Updates, Industry Events, Industry Interviews, Website Usability and Analytics, affiliate marketing, email marketing, search engine marketing, search engine optimization, social network marketing | No Comments
Hello everyone and welcome to the 49above Marketing Inc. Blog!
We will be featuring all kinds of treats on these pages so please stay tuned to find out about program launches, industry updates, our thoughts and stories on Internet Marketing events and more!
Here you will learn all about our affiliate programs, affiliate marketing management, search engine marketing, search engine optimization, PPC, PPL, email marketing, social network marketing, tools and tips for conversions, website usability, analytics and pretty much anything you’ll want to know to be more effective in Internet Marketing.
We’re looking forward to having you visit our site. We’d love to hear your thoughts too so if you have any questions or comments, please feel free to post them on here. You can also check out our website at http://www.49above.com!
To your ongoing success!
_______________________________
Sarah Villeneuve Bundy
Leading Director and Co-Founder
49above Marketing Inc.
PH: 778.785.0080
sarah@49above.com
http://www.49above.com